Wearable technology is one of the fastest growing trends in modern times and the demand for particular brands is rising rapidly.

Though there are recurrent debates regarding the necessity and the overall value of these devices today, wearable technology manufacturers continue to manufacture enhanced, people-friendly wearable tech, to appeal to a growing demographic of health-conscious people, the education industry and some tertiary sectors.

LG ,_ _ _ _ _ _-_14507399524‘Google glass’ has researchers buzzing with excitement, whilst some gamers have found their little slice of heaven with the ‘Oculus Rift’, the VR viewer, that takes the user into a virtual gaming world, as if they were present in the game themselves.

Wearable technology also comes in the form of smartwatches – your personal fitness tracker, your wallet and your app manager all-in-one. ‘Moto 360’ and ‘Apple Watch’ are some of the few examples of the leading smartwatches in the market.

Here is a round-up of the most popular wearable technology manufacturers and brands in the market today –

1. Fitbit

Fitbit is the clear winner in the global wearable technology market. In the first quarter of the year 2015, Fitbit shipped 3.9 million wearable devices, accounting for nearly 34.2% of the market.

The three wearable devices, the Charge, the Charge HR and the Surge are devices that help consumers keep a tab on their fitness levels, their weight, diet and activity and are currently the most-used activity-tracking wearables around the world; and also the most talked-about.

2. Xiaomi

Xiaomi is literally the dark horse of the wearable market in China, and it is now making its presence felt globally. With a market share of 17.1%, the brand is known for its best-selling wearable device – the Mi Band.

Unlike other giants in the wearable technology market, the Mi Band cannot tell the time, connect to external apps or even display notifications. So what makes this band stand out from the rest in the crowd? It’s cheaper than most wearables and still has almost the same functions as a Fitbit or a Jawbone.

Its simplistic appearance is one of its greatest USP’s and its 30-day battery life is one that other big brands such as Apple, Fitbit, Samsung and Moto need to look out for.

3. Apple Inc.

After a recent survey conducted on 2,000 smartphone users in the US, Apple was declared the ‘coolest wearable brand’ among all other brands and is the company that every other company benchmarks themselves against.

According to a recent report, Apple is second in line as one of the most popular wearable technology manufacturers and has shipped 3.6 million units of its only wearable device – the Apple Watch, giving the company a colossal 19.9% share of the entire global market.

Most popular wearable technology manufacturers4. Samsung

Samsung’s ‘Gear’ range includes Tizen-powered Gear, Gear 2, Gear 2 Neo, Gear S and Gear Fit.

These smartwatches come in a range of colors, customizable themes and display SMS’s, incoming calls, 3G Radio, physical activity, emails and other 3rd party apps in the background.

Though both Apple and Samsung are two different ecosystems of their own, the two brands have always been pitted against one another when it comes to technology. Even in the case of wearable devices, there are differences right off the bat.

The displays in both watches are obviously different – one is round, while the other is rectangular. The Samsung smartwatch is also lighter.

The other difference between the Samsung and the Apple wearable devices is that, while the ‘Gear’ smartwatches are compatible on Samsung and other Android mobile phone devices, the Apple Watch works only with the iPhone.

Samsung however, has a larger reach due to its standard quality and is far more affordable in terms of price.

5. Motorola

The Moto 360 and the Moto 360 Sport range have been released and are already grabbing interest with its premium features.

Appearance-wise, the Moto smartwatches are considered some of the best-looking in the wearable technology industry and come with Gorilla Glass 3 protection for the display and the Live Dial feature for Android Wear. The Moto 360 range shows time, notifications, comes with a bright LED display, plays music and tracks fitness levels.

With so many wearable technologies breaking into multiple industries and with the future looking bright and welcoming for these next-gen devices.